AI Insights · Timothy · July 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Netherlands Q2 2022
Explore the performance of the top 5 delivered meal kits and specialty foods apps on iOS in the Netherlands during Q2 2022, including trends in downloads, revenue, and active users.
In Q2 2022, the iOS platform in the Netherlands saw varied performance among the top 5 delivered meal kits and specialty foods apps. Here’s a detailed look at their trends in weekly downloads, revenue, and active users.
HelloFresh: Meal Kit Delivery maintained a consistent performance in weekly downloads. Starting the quarter with around 2K downloads, the app experienced minor fluctuations, peaking at 2.2K in the week of May 30. Weekly active users showed more variability, starting at approximately 47K at the end of March, dipping to around 35K by the end of May, and closing the quarter at roughly 37.5K.
Vivino: Buy the Right Wine saw a steady increase in weekly downloads, starting at 870 in late March and climbing to 1.4K by the end of June. Revenue for Vivino was modest, peaking at $10 in the first week and then fluctuating between $1 and $7 for the remainder of the quarter. Weekly active users peaked at around 15.3K in mid-April but saw a decline to approximately 12.1K by the end of June.
Marley Spoon experienced relatively stable weekly downloads, averaging around 200 downloads throughout the quarter. Active users remained fairly constant as well, with numbers hovering around the 2K mark, ending the quarter slightly below at approximately 1.9K.
Dinnerly: Meal Kit had minimal fluctuations in weekly downloads, generally staying around the 100 mark. Active users exhibited a gradual increase over the quarter, starting at 1.6K and peaking at approximately 1.7K in mid-June before slightly declining to 1.6K by the end of the quarter.
CrowdFarming showed a relatively low but stable download rate, with a notable peak of 219 in the week of April 11. However, the app saw a decrease towards the end of the quarter, with downloads dropping to around 40 by the last week of June.
For more detailed insights and data, visit Sensor Tower.